PAI initiative

Hilltop Apartments supports and thanks Estonian nurses and carers through PAI initiative.

Our team offers PAI voucher owners -10% discount from our standard deals and includes free breakfast on the house!

How to redeem your PAI voucher?

  1. Find a favourite available apartment for your preferred dates from here
  2. Fill in your personal details
  3. Enter code “PAI” in the coupoung section 
  4. Confirm your booking
  5. See you soon!

Important! After confirming your reservation you are redirected to “To payment methods”. Ignore this step. “PAI” bookings are confirmed without a requirement to make an immediate online payment.

PAI voucher value will be deducted from the total booking price. 

All “PAI” project guests will receive a personal discount code for future bookings to Hilltop Apartments. We want to make sure to show gratitude and be thankful even after the project ends!

Offer is valid upon presenting “PAI” voucher to Hilltop Apartments on arrival.

Thank you and see you soon!

What is PAI project?

We thank our amazing medical front line staff here in Estonia.

PAI (Estonian for caressing someone, gently stroking someone’s hair) is a citizen initiative –  a real, visible and tangible expression of thanks to the nurses and carers, who look after our health and fight for our lives in the pandemic, mostly doing all this invisibly. We want to give them our thanks with real heartfelt emotions, regardless of which city, county, hospital or care home they work in on a daily basis. The number of nurses and carers we will reach will depend on Your contribution and everyone’s contribution. There are 17 000 nurses and carers in Estonia today and this is still not enough! 

With our PAI initiative, we will create so-called PAI vouchers, which nurses and carers can use before the end of 2021 in tourism, cultural and entertainment establishments and venues across Estonia that have joined our initiative, thus taking time out from work and worries for a little break.  With the initiative we would also like to draw the attention of the general public and the leaders of our country to the urgent need of improving the working conditions of our nurses and carers, to valuing the work they do to a greater extent and to increasing their pay and benefits.   This crisis is a wake-up call, which has brought the severe lack of nurses and carers in our health system into very sharp focus. 

Our initiative is possible only with the support of hundreds of amazing people and organisations and with cooperation. 

Everyone can make a donation

The initiative is partnered with the Kuressaare Hospital Support Foundation, which will convert all the donations made without a surcharge into the PAI vouchers.  The Foundation has been added to the Estonian Tax and Customs Board’s list of organisations with income tax exemption as of 1 April 2021, which means the donations are VAT-exempt and donors are welcome to list the donations in their 2021 income tax declarations. Our partner COOP Bank has opened a dedicated account for the Kuressaare Hospital Support Foundation and this initiative’s donations. The account details are: 

Beneficiary: Kuressaare Haigla Toetusfond SA

Bank: Coop Pank AS (Registration code 10237832)

Address: Narva mnt 4, 15014, Tallinn

IBAN: EE824204278618211200


When making a donation, please enter key word ”PAI” in the payment description section. 

We are extremely grateful if you will be able to support the well-being of our front line workers in Estonia with a donation. Every euro we receive is valuable and will enable us to say thanks to a greater number of nurses and carers. Our initial plan is to offer every nurse and carer a PAI voucher in the amount of 100 EUR to be used at Estonian tourism and entertainment venues. Depending on the amount received in donations, we are also considering issuing an additional voucher specifically targeted to the cultural sector in Estonia, thus also raising awareness of the difficult conditions faced by the people employed in this sector currently and ledning them a helping hand. Both private and company donations are extremely welcome. Everyone’s contribution and participation counts. NB! The names of all the donors will be published on the initiative’s website from 7 April onwards at . If you prefer to remain anonymous, please indicate respectively in your bank transfer notes.  

We will be collecting donations in support of the PAI initiative until 1 June 2021. We are planning to distribute the PAI vouchers in May and June and the vouchers can be used between 1 June and 31 December 2021. 

To participate as an organisation offering a service or a discount to the voucher recipients

To participate in the PAI initiative, add information to your organisation’s home page about the service you are offering to the PAI recipients in addition to the vouchers they will receive – you will then get the right to use the PAI logo, which we will send you. Please forward the link with the website where you have uploaded the information to We can then also help share this information among the PAI voucher recipients. Ig´f you have any questions about the initiative, please also forward them to this email address. 

Please join us in saying thanks to our front line workers and in supporting the Estonian tourism, cultural and entertainment organisations. Feel free to share this information also with your families, friends and colleagues!